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New marketing measurement tool available from KDPaine & Partners: The FYI Dashboard
Durham, NH— March 16, 2006 – KDPaine & Partners today announced a new marketing measurement tool that helps communications professionals integrate the metrics for their various communications programs. It can be customized to include any metric the client needs. Typical configurations include metrics from government relations, social networking (blogs etc.) community relations, internal communications, advertising, client relations, events and sponsorships. It is based on the proven technology behind KDPaine & Partners popular Do-it-yourself Dashboard product and then adds in the specific metrics that the clients require.
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New marketing measurement tool available from KDPaine & Partners
FYIDashboard™ integrates public relations measurement with metrics for other marketing and communications efforts
Durham, NH— March 16, 2006 – KDPaine & Partners today announced a new marketing measurement tool that helps communications professionals integrate the metrics for their various communications programs. It can be customized to include any metric the client needs. Typical configurations include metrics from government relations, social networking (blogs etc.) community relations, internal communications, advertising, client relations, events and sponsorships. It is based on the proven technology behind KDPaine & Partners popular Do-it-yourself Dashboard product and then adds in the specific metrics that the clients require.
“FYIDashboard™ is a natural evolution of the success of the DIYDashboard™,” explained KDPaine & Partners CEO Katie Delahaye Paine. “With the growth of marketing mix modeling, the increasing blurred lines between internal and external communications and the growing importance of social networking, cause related marketing and experiential marketing, it was natural to create a tool where all your results could be displayed in one place – thus the FYIDashboard.
FYIDashboard starts with a “Dashboard Development” session that helps the client identify and prioritize the specific cross-departmental measures of success. Out of that session comes a draft set of metrics which the client then approves. The client can define any criteria it needs and the FYIDashboard will report on it. Once approved, the specific, customized entry modules are then created by KDPaine & Partners programmers. Once complete, KDPaine & Partners works with the client to train the appropriate personnel on how to update the information and generate the requisite charts and graphs that make up the Dashboard.
“We help them take measurement theory and make it a practical reality that provides data they can use to make better decisions,” explains Paine.
All charts generated in FYIDashboard are interactive, so the client can click on any bar or pie on the chart to view the underlying data. That data can include a link to the article itself. Because FYIDashboard is a web based application, all reports are available to the client 24/7/365. Pricing for FYIDashboard starts at $17,500. The client can then chose from a variety of data entry, reading, coding, analysis and reporting option depending on his or her budget.
KDPaine & Partners is a New Hampshire based consultancy that provides plans, products and services that help PR, Public Affairs and Marketing professionals measure their success and make better, more informed decisions for their organizations. In addition to publishing http://www.themeasurementstandard.com [KD Paine’s Measurement Standard]. For more information about KDPaine & Partners, go to http://www.measuresofsuccess.com.
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