Ask the Measurement Guru

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Post your questions to Katie Paine here, and she'll get right back to you with an answer. If she doesn't know the answer, she'll be happy to make one up! Read on for questions and answers:

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Questions
	An Introduction to Katie Paine... - (1409 Views)
	Is there a way measurement can help me tie PR campaigns with spikes in sales? - (3722 Views)
	What if I have no budget? - (3512 Views)
	My agency only believes in measuring the big events after they are over. How do I get them to incorporate measurement into a regular program? - (3123 Views)
	How is sales linked to perception and behavior? - (3192 Views)
	How do we overcome the impact of competing influences such as advertising? - (3034 Views)
	I'm a business to business firm that caters to a narrow audience. There are only a handful of publications that even cover us, so we don't get much press coverage. How should I be measuring my success? - (3329 Views)
	Which is better, measuring impact outcomes or outputs? - (3933 Views)
	What’s the difference between impressions, opportunities to see, and readership? - (4425 Views)
	What’s wrong with Ad Value Equivalency? - (5307 Views)
	How much should I spend on measurement? - (3253 Views)
	How do I get my boss to understand? - (3550 Views)
	What are techniques that allow you to claim PR is a key driver of sales? - (3352 Views)
	How can you map PR to spikes in sales? - (3177 Views)
	How do we overcome the impact of competing influences such as advertising? - (3278 Views)

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